Week 11 Part A: Marketing with Twitter, TikTok, Google for Business, LinkedIn, and More
I feel that TikTok would greatly benefit my business along with many others. TikTok is such an easy way to make short videos or multiple picture posts (slides). When you incorporate popular hashtags on your posts you can also grow your audience more as well. Plus, TikTok makes it very easy to show up on the For You Page so many people can see your post. For my business I feel like it could benefit from TikTok through multiple different aspects.
One way that TikTok could benefit my business is through showing off my gym and the members that go there. I could use TikTok to show off some equipment that my gym has that others don't. I could also show off benefits that my gym offers, classes, as well as the gym's lighting. A lot of influencers and people that care about their physique are super concerned about lighting. Showing off my members is another great way to grow my business through TikTok. The members that I post could repost what I post and reach many more people and hopefully grow my business' following. Also make my members feel good and proud about themselves which is a huge goal for my business. As well as give my members an amazing facility to train at and brag about to their friends, family, or even over social media.
Another way that TikTok could benefit my business is through influencers. That's how a lot of brands and gyms that are in the fitness industry grew exponentially. I'd say that using influencers for my business is a great thing. The goal would be to help each other out by gaining more popularity. The influencer would make content at my gym and hopefully people would ask, "What gym is that?" or just say positive things concerning my gym. On my side, I could help influencers by maybe holding events or meetups for popular influencers, selling their products at the front desk, and giving them an amazing facility to train and make content in. 100% worth the cost especially since it most likely wouldn't cost a thing since were helping each other out. Only way I could see it costing me money is if I offered to fly an influencer out to my gym to make content or if I bought their product in order to sell at my facility. There definitely is a way for me to use my connections on a smaller scale. I have a lot of friends that are into the gym but aren't necessary going for an influencer status. It still would help for them to post pictures or videos at my gym. I also have my personal fitness Instagram account which I could post more personal content based at my gym.
Overall, Influencers would greatly benefit my gym as well as benefit themselves. TikTok is a great form of social media for my business to grow because it's so easy to be on people's for you page. The other forms of social media are good as well but right now TikTok is the most popular form of social media so my business along with many others could greatly benefit from posting content to TikTok.
That is so interesting about lighting! I had never thought of it, but it makes sense. I think you have some really good ideas here-- I love the idea of highlighting different members and showing off equipment that other gyms don't have. Maybe you could also have people showing people how to use certain equipment that might be intimidating to use. Those kinds of videos could be helpful to anyone going to a gym and might attract more viewers. You could also invite a fitness expert or body builder to come try out your gym (influencers) and do a "takeover" of your page for a day. (Megan/North County Fam)
ReplyDeleteHey, Using Tiktok is a really smart idea, especially considering how big the community "Gymtok" is on there. For specific Influencers I really recommend checking out JoeySwoll, as he has some of the best gym positivity pages on the site.
ReplyDeleteI think it's a great idea to combine TikTok with the use of social influencers especially with the concept of having the mutual benefit. You don't have to spend any money with sponsored ads or anything. Having the recognition of popular fitness influencers can bring in some great traffic to the gym while also bringing in new products to sell (even if they're the influencer's products it demonstrates variety in your products). Good post!
ReplyDeleteI agree with you, TikTok would really benefit your business. I like your idea of showcasing your gym. Aside from promoting your business, it would probably also give people confidence because they will already know what the gym has/doesn't have and they might also know the layout of the gym, so they will already have stuff figured out before they go the gym. I think people would also appreciate it if you gave advice about using equipment in your gym to give people even more confidence while using your gym. I think TikTok does an amazing job at showing your videos to other people, so I'm sure TikTok would be an effective way for you to advertise your gym.
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