Week 4 Part A: Defining Target Markets

 The two websites I decided to look into are Subway and Hungry Bear Deli. The differences in the business' target markets are somewhat obvious. Subway targets towards everybody and Hungry Bear Deli gravitates towards California residents. When you take a look at Hungry Bear Deli's logo, you can see that it is a Brown Bear which is California's state animal. Also the color scheme of the website itself as well as the logo is red, white, green, and features the Brown Bear This clearly shows that Hungry Bear gravitates towards Californians. Especially since their only location is in Vista. In terms of Subway, their color scheme is yellow and green which somewhat shows neutralness with targeting a specific audience. They have locations all over the world, not just the United States. They have to attempt to target as many foreign customers with their color scheme unlike Hungry Bear. 

When looking into the obvious differences between these two websites, the first thing that stands out are the colors. As previously stated, Hungry Bear's colors are attracting California residents and Subway's are more towards international attraction. Another difference I see between the websites is that there's a section on Subway's website where you can apply to be a franchise owner. Hungry Bear does not have this option. Hungry Bear is a family owned business with only one location. Subway on the other hand is a international business with many stores and many different owners. Subway wants to try and open up as many locations as possible in order for the founder to gain maximum profit. 

Also looking into some of the subtle differences, Subway offers a section for nutrition. Hungry Bear does not have a section specifically geared towards nutritional macronutrients. This makes a lot of sense because the original founder of Subway advertised that he lost a bunch of weight by only eating his subway sandwiches. Another subtle difference I observed is that Hungry Bear has a section on their home page for customers to leave a review. Subway does have a section on their website for leaving a review but you need to navigate through the "contact us" link. This shows that Hungry Bear prides themselves in an attempt to get as many positive reviews as possible. This makes a lot of sense because a smaller business, such as Hungry Bear, needs to receive positive reviews in order to attract more customers. Subway isn't so focused on it because if you ask pretty much anyone in the United States, odds are that they know what Subway is. But at the end of the day, both of these companies have a business to run so I'm sure Subway does care about reviews just not as much as Hungry Bear should.

I believe there are crossovers between the customers for both business'. An obvious one being that both companies customers are going to the restaurant in order to get a sandwich. Another crossover is that both business' food is meant to be prepared quickly. They're not a restaurant gravitated towards being a sit down, get a couple drinks, and wait fifteen plus minutes for your food kind of place. They're in the same category of fast food. Customers are going into both places in hopes of getting a quick and freshly prepared sub. 

In conclusion, I can observe that both companies have a target audience when it comes to the appearance of their website's. Subway has a much bigger pool of customers to attract as they are an international business. Hungry Bear only needs to attract Californian customers. Both companies calls to action are pretty similar. Both offer catering, a section for leaving a review, a very easy to find menu, and a section to join their individual teams. The overall tone for Hungry bear attracts me more personally. Being a Californian of course. But also the color scheme for Hungry bear because I'm not a fan of the yellow and green theme for Subway. Subway will never get rid of those theme colors though, It's pretty much trademark. Overall, both websites are visually attracting though which surprised me for Hungry Bear's website. Being a smaller business I did not expect them to have a website on par with a company as big as Subway. One last side comment, Hungry Bear's food looks far more delicious than Subway's food and the fake tuna they serve. Definitely want to go give Hungry Bear a taste!