Week 16 Part B: Building Out Your Strategy

 Instagram

I will be using Instagram everyday. I will be replying to comments and DM's as quickly as possible. I will be checking my insights once a day to ensure I'm posting quality content. I will also be sending my posts/reels to my story as well as post important messages or details to my story. I will do this whenever it is necessary. 

• I will post 1 picture everyday at 12pm
• Pictures will revolve around my clients
• Their weight loss journey
• Their personal records on lifts
• Their positive comments about my business
• My facility
• Showing off the quality equipment
• Showing off equipment that most gyms do not posses
• Showing off new equipment
• Lighting in my gym
• Any remodels that occur
• Updates
• Powerlift meetings or schedules classes
• Price or rule changes
• New locations (hopefully)
• Myself
• Info about myself and my journey
• Why I started this business
• Why I started this lifestyle revolved around health and fitness
• I will post one video/Reel once a day at 5pm
• Reels will be focused on content showing off components at my facility
• New equipment
• New classes
• New lighting
• Comedic content
• Current trends
• Fitness related comedic videos
• NOT JUDGMENTAL COMEDY
• Insightful and factual content about fitness
• Helping people understand the needs behind a healthy lifestyle
• Quality videos expressing proper form when lifting
• Insight on how to get started
• I will be posting to my story when necessary
• Story content will include updates about my gym
• New equipment
• New location
• Updates about my clothing line
• New clothing drops
• New items
• Collabs?
• Upcoming events
• Class schedule
• Powerlift meetings
• Upcoming body builder shows
• Reposting people that post a picture at my facility or that are wearing my apparel
• Show my viewers and supporters that I care for them and their support
• Express how my facility makes my clients feel

Facebook

I will be using Facebook 3 times a week. I will be updating my biography/gym information. I will be replying to comments and messages as quickly as possible. I will be advertising my other social media pages via Facebook.

• I will post one written inspirational quote once a week
• My hope is to catch someone's attention into looking further into my content
• Have them looking into my Instagram and TikTok accounts
• My hope is to inspire people to want to be better overall
• Better person
• More healthy (Mind and body)
• Be influential
• These quotes will be either things that most people can relate to or occasionally things that only certain people will relate to
• To target a specific audience as well as the general population
• Nothing cheesy
• All coming from my mind and heart
• The overall goal of this is to grasp viewers attention
• I will post one photo once a week as well as one video once a week on a separate day
• This will be a repost from something that I posted via Instagram
• Make my Instagram gain more attention
• It will be the Instagram post that got the most attention that week
• Gain more popularity via that popular post
• The goal behind this is to grab my Facebook viewers attention as well as hopefully have them check out my Instagram page
• The video will be the same concept (Whichever video from my Instagram gets the most attention)

TikTok

I will be using TikTok everyday. I will be posting videos at least twice a day. I will be keeping up with the trends at the time of my posts. I will also use my most popular video as the videos that I post on Instagram and Facebook.

• Keeping up with the current trends
• Create fitness based content relate to popular trends
• Comedic trends
• Influential trends
• Starting a trend
• Networking videos with Facebook and Instagram
• My most popular video of the day will be my Instagram reel post
• My most popular video of the week will be my Facebook video post
• Reaching as much of an audience as possible
• Not all content will be gym related
• Some people haven't found their love for fitness yet
• Try and reach anyone who may want to look into fitness
• Target people who are scared or nervous of factors related to the gym
• Make it very apparent that my gym has a zero judgment policy
• Make sure people understand that my gym is a safe place for anybody
• Using as many features as possible
• Joey Swole
• Joey Swole makes content based on making the gym culture a more positive thing
• He respectfully replies to TikToks that are making fun of people inside or outside of the gym
• Keep all content positive and reach people with the same sort of mindset as him and myself
• Stitch
• Stitch popular videos
• Comedic videos
• Videos responding to vulgar bullying (Like Joey Swoll's content)
• Videos involving my business/facility/clothing
• Duet
• Duet content that is insightful
• Content that involves my business
• Content that I feel my viewers would enjoy or learn from